Branding
Project Overview
Brightmind helps users build better habits through guided meditation. They came to us with an outdated interface and scattered brand presence.
Client:
Brightmind App
Year:
2025
Role:
UX/UI Design, Web Strategy
Tools:
Figma, Framer, Notion
Project Goals
Discovery & Research
We ran user interviews, studied retention drop-offs, and mapped out how new users were getting lost before starting a session.
Wireframes & Flow Mapping
Simplified the homepage and onboarding screens with fewer steps and more intuitive navigation.
Visual Refresh
Softened the palette, introduced calm typography, and gave the brand a more human tone — all aligned with the purpose of helping users relax.
Build in Framer
Developed a fully responsive site with CMS support for their content team, reducing dev handoffs and update delays.
Key Deliverables
Web UI (Home, Features, Pricing, Resources)
Brand refresh (Typography, Color, Icon system)
UX writing for core flows
CMS-ready Framer site
Onboarding UX improvements
Scalable design components
Project Outcome
28% boost in onboarding completion
User feedback citing “simpler, cleaner experience”
40% more engagement on the new homepage
Brand perception shifted to “calmer, more focused” in surveys
Project Goals
Discovery & Research
We ran user interviews, studied retention drop-offs, and mapped out how new users were getting lost before starting a session.
Wireframes & Flow Mapping
Simplified the homepage and onboarding screens with fewer steps and more intuitive navigation.
Visual Refresh
Softened the palette, introduced calm typography, and gave the brand a more human tone — all aligned with the purpose of helping users relax.
Build in Framer
Developed a fully responsive site with CMS support for their content team, reducing dev handoffs and update delays.
Key Deliverables
Web UI (Home, Features, Pricing, Resources)
Brand refresh (Typography, Color, Icon system)
UX writing for core flows
CMS-ready Framer site
Onboarding UX improvements
Scalable design components
Project Outcome
28% boost in onboarding completion
User feedback citing “simpler, cleaner experience”
40% more engagement on the new homepage
Brand perception shifted to “calmer, more focused” in surveys
Project Goals
Discovery & Research
We ran user interviews, studied retention drop-offs, and mapped out how new users were getting lost before starting a session.
Wireframes & Flow Mapping
Simplified the homepage and onboarding screens with fewer steps and more intuitive navigation.
Visual Refresh
Softened the palette, introduced calm typography, and gave the brand a more human tone — all aligned with the purpose of helping users relax.
Build in Framer
Developed a fully responsive site with CMS support for their content team, reducing dev handoffs and update delays.
Key Deliverables
Web UI (Home, Features, Pricing, Resources)
Brand refresh (Typography, Color, Icon system)
UX writing for core flows
CMS-ready Framer site
Onboarding UX improvements
Scalable design components
Project Outcome
28% boost in onboarding completion
User feedback citing “simpler, cleaner experience”
40% more engagement on the new homepage
Brand perception shifted to “calmer, more focused” in surveys
We’re open for projects
No clutter. no generic templates. just thoughtful, custom design built around your story.
We’re open for projects
No clutter. no generic templates. just thoughtful, custom design built around your story.
We’re open for projects
No clutter. no generic templates. just thoughtful, custom design built around your story.